Unnatural links. What’s that supposed to mean?
When it comes to link building, it is essential to engage in the right practices. Make sure that your link building practice complies with Google Webmasters Guidelines.
Desperatelyseekingwp.com has written the following three reminders to help you avoid getting your site penalized by the Big G:
How to avoid Unnatural Links
- Reciprocal sites should be relevant to what you offer and should be sites with high quality content.
- Avoid Link Farming or Link Farms
- Paid links needs to be obvious
1. Reciprocal Linking should be relevant
In any case, let the other web owner know to add your site as no follow. This doesn’t have to be a complicated conversation, and you don’t even have to know how to use it, just send them the code to use when linking, and create your code similar to this:
No follow Link Example:<a href= http://www.thisismysite.com” rel= “nofollow” title=”My Site Name”> This is my site</a>.
2. Avoid Link farming
A note for giveaways and reciprocal linkingWe have recently found that the common practice of “link to my site” for an extra entry into my giveaway can lead Google to believe that you’re link farming. Clearly, this is a common practice, and the intent is NOT to manipulate search engines, but rather to gain more visibility for your giveaway. The correct way to do this, is to include a link code that your giveaway participants can use that includes the nofollow attribute – see the no follow link example above.