2025 Strategy & Planner for Content Creators

The 2025 Strategy & Content Planner is designed to make planning an entire year’s worth of content easy – but also effective. Why bother creating anything unless it gets you a small step closer to the goal? That is what the 2025 Strategy & Planner does for you.

Let’s look at the 2025 Strategy & Content Planner in detail – and we’ll go through how to use it. Did I mention it’s entirely free? It’s a service from me to you – in the hopes that when you strike it rich, you’ll use WPB for your maintenance team.

A Look Inside

Goal Setting in Chaos

I hope you’ll hear me when I challenge you to STOP your busy work. Stop cleaning up old posts, stop doing ‘SEO’, stop the mindless posting on SM. But don’t just stop. Create goals that mean something to you. Here’s how The 2025 Strategy & Planner will help.

You’ll need to gather some background info if you want data-based plans and goals.

ChatGPT will ask for things like your audience demographic, your current followers and engagement, your posting schedule and your current monthly income.

For some of us, the details are the absolutely worst part of business ownership. I get it – that is me!

But trust me on this – it is worth it! Get the stats this one time and set yourself worthy goals that will launch you successfully into 2025.

After you have the background data gathered, use our AI prompts to get milestones, content themes and strategies for each month.

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Notes to Planning your Income for 2025

The first and most important thing about planning your content for the year is discovering your goals. Your REAL goals. And a number of pageviews is not a goal – that is the strategy to get to your goal.

For example, if your goal is $25,000 per month without sponsored posts or merchandise, then you may need to get to 1 million pageviews. Otherwise, sponsored posts, selling classes, writing a book – there are lots of ways to make money other than ad revenue from pageviews.

If you need money and you’re in a saturated niche, pageviews should not be your primary objective!

When you’re faced with 1000’s of things on your to-do list, step one is to figure out overarching goals – they will be your guideposts in the chaos.

Have you heard the analogy of the life-line in the Arctic for the researchers? They have a line that they must be attached to when they leave the research facility – in complete dark and white snow, it is the only way to find your way home. We too – need life lines especially when we’re in new / unknown territory.

How do you find those goal posts? That overarching lifeline that will keep you moving forward? Enter the prompts from the Planner and ChatGPT will help!

Strategic Content Planning

When thinking about content, you likely have favorite topics. It is these topics that we use to accomplish your goals. We call theme “Content Themes”.

These themes will be common with lots of other blogs. HOW you cover these themes is unique.

For example, at WPBarista we cover SEO news, AI tools & reviews and Security issues for WordPress. Lots of writers do that – but we do it differently.

What do you cover? Those are the content themes.

The content themes will closely relate to your categories or main content topics on your website.

Another piece of the planning puzzle is your audience’s paint points and cares. Make sure you can answer these questions:

Why do they follow you and not your competitor?
What, in your niche, do they worry about? or Wish for?
What are they planning or hoping?
What do they get from you?

Touching on your audience’s needs will keep you focused – and relevant.

The 2025 Planner also touches on special holidays, events, strategies and your unique brand. We have provided AI prompts to help with all of it!

Once the worksheets are complete – it’s time to start planning – the fun part!

Content Marketing Strategies

Content Marketing Strategies can include:

hyper-targeted content,
social media outreach,
social media paid campaigns,
guest blogging,
podcast guest’ing,
public speaking,
FB group,
Pinterest strategies,
regular emails,
Search Engine Optimization and a lot more.

(see this post for a template for contacting prospective sponsors)

Content Ideas for 2025

I do my content planning by the month. I only publish 4 posts a month but most bloggers will publish far more than that. So add up the number of posts you need, divide that by the number of Content Themes you identified.

In our example, if you have 4 themes, and you need 12 posts per month, then you need 3 posts for each theme in each month.

Isn’t it more doable when you break it down?

At this point most of us start using digital tools to research and save links and photos. Or to do our outlines, drafts and writing. But in case you don’t I’ve attached a post ‘scratch pad’. If you want to start with AI for creating outlines and researching your competitors I recommend frase.io

TIME SAVING TIP

While you plan out your content, you’ll also have the opportunity to get all your images and quotes done.

While creating content themes (see above 4 boxes), add micro themes that you’ll use each week on social media. It should all relate and flow well together. Everyone should be funneled from social media with a Call To Action.

When you’re creating your post image, also create one for IG & Facebook. Create landscape for FB & Twitter. Create square version for IG feed. Create portrait versions for IG Stories & Pinterest. And write out your social media captions if you need to. It’s so much faster if your brain is already on the topic to do it then.

When I started using strategic content, I doubled my email sign-ups!

Be strategic my friends! It works! 🙂

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