You’ve undoubtedly heard about ‘building a list‘ and newsletters and email and email marketing, no? It’s so popular right now that it kind of feels like a fad. But – it really isn’t! It’s as old as time itself. (Maybe not that old.) When you used to go to book fairs and flea markets years […]
Friday Q A switching hosts
We’ve been discussing this in the newsletter community because all of us get a sense it’s somehow wrong. But how? We know it’s frustrating to see so many courses touting formulas that have meant success. And even more disheartening when we fail miserably! Of course, I’m talking about all the webinars, e-courses and posts with formulas […]
Q & A – wp.com vs wp.org
Everyone knows they should have an email list. But do you know why? It’s confession day over on social media, using hashtag #theimperfectboss. Bosses around the world are peeling back the curtain and declaring that all is not a perfect instagram feed! While I was looking through the confessions, there were a number that confessed […]
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Before we talk about some ideas that will serve your audience, let’s get on the same page about the purpose of a newsletter. Why you’re writing, will naturally impact what you write. To be clear, when I’m talking about email marketing – I’m talking about something different from your blog posts. Why and how each category of […]
Should you move to a different host?
You’ve bought into the email marketing thing. You’ve made the adjustments to your site to capture emails and connect them to MailChimp. Now, you open up MailChimp and begin your first campaign. And the blinking cursor mocks you. Email Marketing: The Indoctrination Series Something about that title just makes me giggle. Just stay there, while I get […]