Things Influencers Need to Include in their Brand Pitches
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5 Things to Include in an Influencer Brand Pitch (with examples)

Do you struggle to pitch to brands you want to work with? Knowing what to say, while pitching to brands can be a daunting task, especially if it’s something you’re not used to doing.

We are here to help! Today we will be covering 5 things you need to include in your brand pitch to land your dream collaboration. As an influencer, whether you are a nano influencer or have a million followers, you don’t have to be afraid to put yourself out there and pitch to brands.

Here are 5 things you need to include in your brand pitch.

1. Simply State Who You Are

As with any conversation, you must introduce yourself and tell them more about yourself. Avoid telling long stories, instead, keep it short by highlighting applicable pieces of information such as a few of your core values or strengths that align with their brand values.

“My name is Cathy. I’m a IG influencer, home decorator and adore your Cottage Lounge chair line.”

2. Present a Specific Collaboration Idea

This is your chance to sell your services! Tell them how you can help them. If you have an idea, this is the place to tell them about your idea.

“I’m re-doing our solarium and would love to include an educational video about selecting furniture that is earth-friendly and a before/after IG Photo.”

3. Demonstrate Previous Interactions with the Brand

If you’ve used their products before, then include a link to that post so they can see social proof that you and your audience genuinely love their products. And express, in a quick sentence exactly what you and your audience love about a specific product.

“The cotton throw rug in Shore Blue was a huge hit with my audience when we re-did our nursery -link here – it received an engagement rate of 6%.”

Brands will likely be more favorable to influencers who have previously used the product and genuinely benefit from it.

4. Demonstrate a Successful Collaboration in the Past

Show them what they have to gain by working with you. If you have evidence to back it up, such as stats from previous brands you’ve worked with, then include it.

“The videos tend to do very well on Instagram right now. And a previous before/after video for a garage makeover with Rubbermaid created 8% engagement and 4500 leads.”

5. Detail Specifics on Working with You

Let them know how to work with you and remember to include your media kit! Your media kit should be beautifully designed and on-brand. And it should include everything the brands need to make their decision, such as specific examples of your ROI (Return on Investment).

Your rates should also be included in the media kit so that the brand can be able to quickly see whether or not their budget allows them to work with you.

Email Brand Pitch Template

Get started with the above examples or complete the blanks in this template:

Hi [THEIR NAME],

I’ve used [THEIR PRODUCT] for [TIME] and it always [BENEFIT]. 

My engaged audience of [STAT] notice that I use [SPECIFIC PRODUCT] and often ask questions. I love using it because [BENEFIT TO YOUR AUDIENCE & THEIRS].

I would love to work with you on promoting [SPECIFIC PRODUCT] with a [COLLAB IDEA ie blog post and email blast].

I’ve attached more details in my Media Kit and Rate Card. I look forward to working with you,

[Your Name]
PHONE #
EMAIL

When pitching to brands, it’s important to know that this partnership will be valuable to them as much as it is to you. Before you pitch to a brand remember these important facts:

  • 71% of users who had a positive experience with a brand on social media are likely to recommend that brand to a friend or family member (source)
  • 49% of consumers depend on influencer recommendations 
  • 54% of consumers use social media to research products
  • 73% of marketers (who you are writing to) believe that social media marketing is ‘somewhat effective’ or ‘very effective’

In other words, the brands need you. So serve them well. Stand out from the crowd of pitches with reliable, proven track record. Work on engagement with your audience, not solely numbers. Engagement % is what marketers look for!

Have you reached out? Been hesitant to? Send me an email for help!

All the best,

Cathy

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