Are you planning for your 2017 yet? There are goal planning seminars and webinars popping up like Candy after Halloween!
It just so happens that a few weeks ago Marina and I sat down to discuss hiring people, knowing when you can afford it, how to set goals and then we have an amazing side conversation on all this manifestation stuff!
In the video, I also talk about how to pick a goal for your company (or you can just pick it out of the air – I say go for 100, it’s a nice round number).
And then let’s discuss the budget lines you’ll need for your blog in 2017.
Essential Budget Items
First, most bloggers are self-employed. That means that the line between our personal finances and our business finances is a bit blurred. I just want to make sure that your personal expenses are accounted for first. Then we can start adding budget lines for growing and maintaining your blog.
Budget Lines for Blogging
These are the budget lines that you’ll need to account for in 2017, if you haven’t already. See below the list for a quick definition of each and what you can expect to pay.
- software license
- antivirus license
- business of blogging services
- maintenance costs
Each website has an address that we type into the address bar in our Chrome, Safari or any other browser. This one is https://wpbarista.com. I have to purchase the license for Wpbarista.com every year to be sure that no one else uses it.
Your domain name can be bundled with your hosting, which makes it confusing to know which is which! But the domain is actually a separate thing altogether. They range from $0 for the first year to $25/year.
Your hosting account is the piece of the internet server that you ‘rent’. This is where we put your website. And we give it the address mentioned above – your domain name. Then it is available online.
The hosting needs to be purchased from someone with a fancy computer that is viewable all over the world, and yet protecting you from bad guys. Renting a spot on that special computer is called hosting.
The biggest hosting companies are GoDaddy or Dreamhost. We recommend Websynthesis or Orange Geek for full time bloggers. If you’re started, we sell hosting too! Expect to pay from $8/mo to several hundred.
If you use Gravity Forms, Akismet, Dropbox, Photoshop, Canva or any other subscription or licensed service, don’t forget to account for these! Here’s a list of the most common ones we renew:
- gravity forms
- carousel or slider plugin renewals
- Premium plugin (ie SEO or Recipe) renewal
- dropbox, file storage software
- podcasting/ mp3 storage software
- WP Backup software
- Akismet / antispam
- Sucuri / security
- photoshop, canva, picmonkey or any photo software
- Credit Merchant renewals
Antivirus License Line Item
This one deserves its own explanation. You need to have this on ALL devices. Unfortunately we fix blogs quite often that were infected by the owners computers. Have the best antivirus protection you can get – you can’t afford not to! I use Norton 365 and I’m really happy with it.
Other reputable ones are Avast, AVG and Kaspersky. You can expect to pay $50 – $199, depending on how many devices you need to protect.
Business of Blogging Services
What are the services you use in the day to day operations of your business?
You will also need to pay your professional services people like lawyers, accountants and bookkeepers.
Truly Geeky Maintenance
Whether you hire someone as needed, or you go with a subscription package, you need a geeky person to review your site. Your site will be more secure and make more money (if you get a review).
Nice to Have Budget Items for the Blog
Once all those items are accounted for, use this space to add any additional wish-list type of things. Only include items that will have an excellent ROI. I include things like:
- education, seminars, workshops
- special one-time services like a branding review or a marketing plan
Get it now!
Easy Peasy Cheatsheet
At-a-glance cheatsheet of 2017 blog expenses and due dates.