SEO seems to frighten bloggers. It’s a mixed up world, with black and white “hats”. Why hats? Why colored hats? And what the heck does that have to do with SEO? By the way, SEO stands for Search Engine Optimization. It is, my friends, the art of getting to the top of google. Let me be […]
These questions should keep you out of shadowy territory and let them know that you’re not to be messed with. 1. What SEO strategies do you typically use? TIP: Make sure that your SEO consultant are not using Black Hat methods. Black Hat SEO is a technique used to manipulate search engine rankings. The strategy […]
With the demise of BoardBooster I thought it time to review our options for social media management. For this review, we found the platforms designed for small businesses or solopreneurs. At minimum, we need Instagram, Twitter and Facebook. Preferably with Linkedin and Google plus as well. I’ve left Pinterest off this list, as we recommend […]
Instagram launched their TV Channels – their Youtube competitor. IG users can upload from 1 – 15 minutes of video, with up to an hour on the horizon if the rumors are to be believed. To launch your channel, follow these steps on your phone. Update the app! Go to your apps store and find […]
When moving from blogger into WordPress there is a big learning curve, and new terminology. Today let’s tackle the meanings of the terms: tags, categories and keywords.
According to Mark Zuckerberg, the focus for 2018 at Facebook will be the “well being” of its users. He also wants to fix Facebook’s role in any “abuse and hate” and defend against “interference by nation states”.
Mailchimp will officially end all automatic double-optin forms on October 31, 2017. Your forms on your site will not change. This WILL affect all incentives that you send automatically. BEFORE: a sign-up would automatically receive a ‘please confirm your address’ and the incentive was contained therein. NOW: by default there will be no extra emails After […]
Does it ever feel like you’re spinning your wheels? For weeks I’ve felt as though I’m stuck – not moving forward. Unmotivated. Blah. At this point, I usually whine about it to a bestie, and figure out how to move forward. Today we’re going to do the one thing that always gets me excited. Let’s step […]
3 Places to Minimize the Paradox of Choice Paradox of Choice: the psychological phenomena of making no choice in the face of too many options! WordPress Blog Places where Choices are Too Common Navigation Bar Landing Page Call to Action Beneath each post/page