UPDATED: April 2, 2021

The title really says it all. Below are the SEO questions I’ve gathered and their answers.

Q: That green light on SEO for WP by Yoast is driving me crazy! Does it have to be green?

No! Those are suggestions for placement of keywords. The spirit of the ‘law’ applies here. Make the topic clear to your readers, add keywords where appropriate. By doing this, you will have orange and green lights. If your light is ‘orange’ it means you should take another look and be sure that the topic is clear. If it is -you’re golden!

Q: Does the post title have to be the same for the blog & search engines?

Nope. Using the SEO for WP plugin by Yoast, you can create a new headline and description for your posts just for search engines.

Q: How do I add keywords to images? Alt tags? Title tags? Names?

Simply name your images appropriately. Think about how a screen reader reads the photo name aloud and name it clearly and descriptively. It doesn’t hurt to use your topic or keyword in there occasionally. The “alt” tag is actually what screen readers use, so fill those in with descriptors as well – describing the image.

Do NOT name all your photos the post title – presumably they are not all identical. Examples of good alt tags:

  • 4 outfits for spring
  • outfit 1 closeup
  • outfit 1 with shirt closeup
  • jewelry for outfit one

Q: What is a keyword? Long tail keyword?

A keyword is the word you type into Google when you’re looking for something. I want to show up on the results page if anyone types in “WordPress Support Packages”. So WordPress support packages are my keywords.  In this case, it is a long-tail keyword, which means it is a phrase or description. The keyword (singular) would be WordPress.

Long tail keywords are really valuable because it is likely I’ll never show up anywhere near the first page of Google for WordPress. But I do rank in third spot (as of this update) for “Change WordPress Nav” (Long tail)

Q: Why aren’t I showing up in Google?

This is the real question that we are all trying to answer – how to get in front of more eyeballs! The art & science of search engine optimization is selecting the right keywords that your audience is searching for and providing the content they are looking for. Factors like domain authority, trustworthiness (as measured by Google), relevancy, topic authority and freshness of content all play into the formula.

When someone claims to be able to get you to the top of Google, they are claiming to be smarter than Google. Is that possible?? I have my doubts.

Q: Why is it when I search for my keywords I am ranked #1, but when my husband does, I’m #4?

This is because our searches are personalized for the things that we typically look for. Google is a really great search engine, right? It’s the one that we use. Because it’s awesome – and accurate! To do that, it takes into account a TON of factors in its results.

If you want impersonal results, use the Incognito tab in Chrome or a proxy server online.

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