“NoFollow” is the tag that we are supposed to use when a link is going to benefit us in some way. For example, an affiliate link, an ad or a sponsored post. All those links are supposed to have “nofollow” in them.
Last week Google rocked the SEO world, by announcing that it was unilaterally changing the way it crawled and considered those links.
- there are 4 states for links now: nofollow, default, ugc, sponsored
- google will consider nofollow a ‘hint’ and not a directive
- this starts March 2020
This article is the best I’ve found to explain the details: