Bloggers & Pinterest
Instead of a book-long tutorial on How to Learn Pinterest, this post will point you to the best resources on learning to use Pinterest. We’ll focus on bloggers and WordPress because Pinterest is a huge traffic source for most bloggers, especially bloggers that also focus on photography: fashion, food, DIY, decor, etc.
And in my experience most bloggers generate at least 20% of their traffic from Pinterest.
A week ago, I arranged a limited time offer with White Glove Social Media for my retainer clients and email readers. But it’s important to realize that Anna is an expert, and you pay for what you get. In order to make the most of your investment at White Glove, I recommend that you take care of the basics beforehand. This includes things like:
- optimizing your profile
- creating strategic boards
- using pins strategically on each board
- organizing boards strategically
- keyword research
- optimizing pins
- cleaning boards regularly
If you’re not sure what these things are, this post is for you!
How to Learn Pinterest – for Beginners
Here are some free posts and articles that will get you on the right track learning Pinterest! They are geared to the novice user:
[info_box type=”note_box”]Real Simple: How to use Pinterest
Blogging Bookshelf: (video) https://www.youtube.com/watch?v=vQP2dBMoCQ0
Learn how to use Pinterest with an instructor (or two)
I am a learner that needs to re-hash what I’ve learned – and talk about it to truly remember it! If you’re like me, Pin for Growth is the best way to learn Pinterest!
You’ll have a blast learning how to use Pinterest from Buzzing Creatives. These women have several degrees each and amazing biographies. They are definitely experts, not mentors – there’s a difference.
You will learn everything a beginner/intermediate user needs to know: from creating an account, which boards to create, how to create magnetic images, and how to put it all together seamlessly.
If you’re interested in this first round of Pin for Growth, use the coupon, wpbaristaspecial, for lifetime access at only $67!!!
To read the interview I did with them, see below!
Learn Intermediate Pinterest Techniques and Tools
Now, for my intermediate Pinners, this section is for you.
[info_box type=”note_box”]White Glove Social Media: 75 point checklist here
PostPlanner: Guide to Pinterest for Business[/info_box]
At this stage, you know how to use Pinterest and you’ve learned how to set it up. Now you need to realize Pinterest is part of your overall strategy. So this is the time you add better pins or infographics to the traffic-generating posts. You add call to actions on your posts that are clear and start funneling your traffic through a strategic experience.
This is the point you also start reviewing Pinterest analytics and turning that data into strategic improvements on your sites and pins. Use the popular pins at the top of your funnels.
[info_box type=”note_box”]Social Media Examiner: Pinterest Analytics & 6 Metrics Worth Measuring
Pinterest.com: Learn How to Use Pinterest Analytics to Change the Way you Pin [/info_box]
Hiring Help with Pinterest
You’ll also be interested in this stage in hiring assistance and streamlining your systems for creating and/or scheduling your Pinterest use.
I used onlinejobs.ph and upwork.com to find help from experienced designers who love and need to work to provide for their families. The ladies that I have hired have been with me for 5 yrs and 1.5 yrs so far and I love them to death!
I’m not an HR person, but I do believe that hiring the right person and creating a positive work environment can be accomplished even by us novices.
>>>Clients of WPBarista have access to my exclusive list of temp VA’s.
Tools for Scheduling Pinterest
[info_box type=”note_box”]Buffer App: I like this one because it is all-in-one and really easy to use.
Boardbooster: I like this one because I find it easier to use. Of course the one you’re familiar with is always easier!
Tailwind: This is the favorite for a lot of advanced users, primarily because of the ‘tribe’ use. [/info_box]
Pinterest Resources for Advanced Pinners
[info_box type=”note_box”]Copyblogger.com: 56 Ways to Market with Pinterest (use #36 and up!)
Pinterest.com: Pinterest Analytics Guide
Pinterest.com: Understanding Pinterest Auctions (CPC)[/info_box]
Expert Strategy & Systems
If you have gone through the entire checklist above, and you have a virtual assistant handling your numerous boards, pins, ever-changing post images and keywords – you’re ready for an advanced strategy from White Glove Social Media. Email me for an introduction and for a limited time, Anna is offering you 20% off.
Interview with Pin for Growth Teachers
This question has always bugged me: Should I have Pinterest boards that my clients love (ie: home decorating) when my business is blog maintenance?
This is actually a very common question we receive when it comes to using Pinterest effectively for business and our answer might be a little difficult to swallow. In a nutshell, the answer is no. You should not have boards that deviate from your brand and business purpose even if they perform well.
Pinterest should be another platform for you to assert what your business/blog/shop is about, to establish yourself as a trustworthy figure in your niche and then convert people into loyal followers or customers. That is why your Pinterest profile including your boards and pins should reinforce your business’ brand and present a cohesive understanding of you, your shop or biz.
Truth be told, a home decor board won’t convert because home decor is not what you are selling and neither are you a home decor specialist!
How did you learn all this? Why are different Pinterest experts telling us different things?
A lot of courses out there are built around the teacher’s own experience of trial and errors that accumulates into running a successful small biz or blog.
Our course development occurs from working with many small business owners, creative entrepreneurs and bloggers in one-on-one services; by putting our ear to the ground and really paying attention to the trends we observe.
Will you share with us one tip for a beginner/ intermediate/ advanced Pinner?
Here are 3 ways to use Pinterest to drive traffic that are easy to implement right now but not even a lot of seasoned Pinterest users will know.
Use taller pins
Pins of a particular dimension tend to drive more traffic than others because they stick out and so draw attention automatically in the Newsfeed. A good dimension is 600 pixels wide by 2,100 pixels tall. Try out different lengths to see what works best for your audience!
Add Call to actions to your pin descriptions and profile
A Call to action (CTA) is exactly what it says it is. It is telling your audience to take whatever action it is you want them to be taking. That can be “download this free ebook here” or “click the link for more colours.”
A CTA is an important marketing tool and should be used in your Pinterest marketing strategy as well in your description. Why? Pins with CTAs have shown to increase engagement and enrollment by up to 80%. Keep your CTAs short, either in your description or as text overlay on your graphic.
Install rich pins
Rich pins are connected to your site and update accordingly which is particularly good for product related pins as it will automatically update if, say, your product price changes for a sale you are running.
But it doesn’t matter if you have a product based business or not, rich pins will drive traffic! There are different types of rich pins: Article, Recipe, App, and Product. Because the rich pins are designed to provide extra information that extra information will help drive people who are interested in that particular pin creating engaged and targeted traffic.
Thank you so much for sharing your tips with us! I know your class is going to be amazing! And thank you for offering it at such an amazing deal!