Let me start by introducing my sister, Christine. If she’s in the same city as you, you’ll probably meet her. She’s no wall flower. When we go shopping together, she strikes up conversations with the dressing room attendant, the cashier, the shelf stockers, the other customers, the children of the other customers, the people that are not customers… you get the idea.
I, on the other hand, keep to myself (pretend I do not know who she is), and probably say two words the entire time (other than, “Shhhh”). I would consider my sister to be a “networker”. I am not. If you put me in a room full of people, I’ll likely find someone else who is not a networker, and strike up a conversation. I have made some great friends this way. But I’m more of a one-on-one friend-maker, less of a networker.
Keep this in mind, as you watch the following video.
HUGE pay-attention-to-me WARNING
The language in this video is NOT for children!! Or anyone who doesn’t want to listen to a little F*…, F*…, F*ers, and so on. I’ll recap my thoughts after the video.
If you’re an entrepreneur, you should watch this.
First. I’m undecided if I have “it”. If I did, in the way that Mr. Vaynerchuk means, I probably wouldn’t be watching that video to begin with!
Second, I think he is defining “it” as being:
- street sense
- business intuition
- certain amount of operational know-how
- leadership ability
- with a dash of fortune telling
- and networking
Networking is so important because it is the future of marketing. What’s not to like about getting to know the company, the products, seeing reviews, and making buying decisions based on reliable information coming from our own circles of friends? In an age of information overload, trust is the new buzz word. And who do we trust? Simply- people we know.
Thus the social media, networking side of business is marketing. So what do I do, if I am not a networker?
I haven’t found the answer to this, but I’m wondering if you’ve come across the same question? Or if you have an answer for this yet?