Let’s talk about the buzz about town: SSL and Google! I’ve had several requests by bloggers over the last few weeks to install SSL certificates. (Sometimes this is called security or https) However, when we talk about their revenue streams they inevitably change their mind.
So, should you switch to SSL as a WordPress blogger?
If you rely on ads for revenue, do not install SSL yet. I will update this post as soon as I hear differently (today is Jan. 24/17). Right now only 30% of advertisers are displaying on secure sites (those with SSL certificates). I’m checking with the fabulous folks at Adthrive to hear when those stats change.
Update: April 17/17: Most advertisers are now on board with SSL and I advise everyone to get on board!
If Ads aren’t part of your blog, is SSL a Good Idea?
Heck, yah! Let me know and we can help you!
How much do SSL certificates cost?
Recently Let’s Encrypt (https://letsencrypt.org/) has become more and more common and hosts are beginning to accept these certificates – which are free! Some hosts are even implementing installation.
Currently though, most hosts require that you purchase an SSL certificate (usually around $99) and then they can install or send you instructions for doing it yourself.
Cautions & Instructions
When installing my own SSL certificate I found out just how annoying these things can be! The short version is that every single link, including images and other collateral all must be secured. If you have dynamic links this can be tricky. Fortunately WordPress has some lovely plugins to help find and fix these errors.
Have questions? Let me know in the comments and I’ll do my best to answer them!
And for those auditory learners – the video/audio version of
SSL & Google
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