Here they are! I hope they help you as much as they have helped me!
Small Print: If you want one of these things – click from this page and I get a small affiliate payment.
Lets start with Tools for productivity, finances, email marketing & social media and images. (see below for more)
Productivity Process
The team and I use Trello to track projects, tasks, assign staff and deadlines. Each client has a secure folder in Dropbox and we collaborate with clients using Google Docs / Sheets.
Acuity books all my appointments, keeping track of all my calendars (work, personal, to-dos), preventing double booking, accommodating time zones and taking payments.
And no geographically diverse team would be complete without Zoom, the inter-office water cooler.
Financial Business Tools
We use Freshbooks to provide our clients with a portal to view past /future invoices, estimates and projects. It is also my CRM. Freshbooks integrates with Stripe for recurring credit card payments; and Paypal for bank, Paypal and credit card purchases. We also accept electronic fund transfers (EFT) – any way to accept money is a good way!
Social Media & Email Marketing
My favorite email marketing; easy to use; not complicated (not suitable for advanced users); automation is easy; stats are great; all sign-ups emails and thank you’s are customizable.
Buffer
This schedules pins, tweets, FB statuses, FB pages, G+ updates and LinkedIn
You gather all the blogs you read and engage with; use Bufferapp to share/schedule the good stuff
Cleans out the twitter peeps who no longer post or who are spammers; helps you follow the peeps you want to.
Organize lists & hashtags; schedule updates
Cleans out dead pins; auto-drips your selected pins to selected boards; prevents duplicates. So far this app is not approved by pinterest. The only approved app is Tailwind.
The only app approved by Pinterest for scheduling pins. We use this for their suggested hashtags, saving hashtag groupings, saving and scheduling images in both Instagram and Pinterest. They also have a robust group/tribe function.
Images / Photographs
My favorite place to purchase social media images (to be edited later) and blog photos. They have an awesome assortment of the new flat-lay and desk top images.
a great place for more stock photos. When creative market doesn’t have what I need, these folks do.
My favorite (and very easy to use) online photo editor for social media images.
With the pro version, you can save your uploaded photographs, custom branded fonts and colors and re-use whenever you need! Less customization of photos and more super-fast social media images.
Website Systems
To set up a website, see this blog series for beginners and use the tools below. You will need one of everything: a domain name, hosting company and WordPress software.
Domains
WPBarista – we resell eNom domains and set them up for you.
Hosting
We have a great history with these two companies. We now recommend WPEngine for beginners and OrangeGeek for traffic +/- 5k/day.
Software
What we’re talking about on this site is your own copy of WordPress. This is a free download from WordPress.org (NOT wordpress.com – see the difference?) Most host companies have a one-click install for WordPress and for my boutique hosting service, I do the install for you. http://wordpress.org
After you have your website, comes the fun part: Plugins & Styles!
Plugins
Install plugins through the dashboard. Sometimes a special license is required – in those cases I have linked to the site.
- Social Sharing: Social Warfare: Our favorite plugin for sharing buttons on posts and pages. Includes Click to Tweet, Analytics and hidden social sharing images.
- Backups: UpdraftPlus or VaultPress
- Spam: Akismet
- Auto-Posting to to Social Networks: Co-Schedule will post your statuses and new post to several social networks
- Speed: W3 Total Cache
- SEO: Yoast SEO Plugin standard (free) version
- Related Posts: Jetpack
- Popular Posts: Jetpack
- Optins & Forms: Gravity Forms (& Easy Fancybox for popups)
- Security: WPBarista – we bundle Sucuri monitoring, cleanups and firewalls with our backups and upgrades for full peace of mind.
- Recipes: WP Tasty
Gorgeous Themes & Styles
When setting up your theme, you will need to purchase the Genesis framework first, and then a child theme of your choice. If we are doing the set up or theme for you, do not purchase these.
Genesis – essential for security, longevity, SEO, loading times
Restored 316 Designs – child themes; feminine & pretty; excellent support
Marketing an Online Service Business
Podcasts
Leadership
Michael Hyatt – I read the articles here for an injection of leadership umph. I adore inspiring and motivating and encouraging everyone around me. And this guy inspires and encourages me.
