Happy 2017 Friends!!
I’m soooo excited to announce that I’ll be getting some expert help around here – going directly to you! I’ve asked some writing, social media, video, finance (and a lot more) experts to come on the blog and give us the real down-low on what we need to know. I unapologetically know WordPress, but that’s where it ends. I’m taking the courses, and reading the research just like you to keep up with all the social media and marketing options!
Our first post in the new year is a Guest Expert! I ‘met’ George on Twitter and he’s from my neck of the woods in British Columbia, Canada. He’s a fantastic writer and I really appreciate his style – casual! 🙂
This is his story and how he got into writing, publishing and podcasting. If you’re afraid of all the new stuff coming your way – you need to read this!
I admit it. I was hesitant at first. The whole internet thing sort of scared me. This was back in 2004 and I had just bought a local community weekly newspaper. For some reason I had been convinced I now needed a website. Apparently that was going to help'...promote my business by giving away part of the content that encouraged people to buy my newspaper'Click To Tweet.
Clearly I needed to see this whole thing from a different angle.
What made me look at the internet as a tool as opposed to a form of competition was when I started noticing how postings started to draw traffic. By this time I had jumped into the social network pool and launched personal and business pages to promote myself and my products. I saw all of this as fingers reaching to places I couldn’t otherwise and funneling traffic to selected targets.
Then I started to learn more about those wonderful traffic cops known as search engines and how they will send you to selected locations when you ask for assistance. This was when I discovered blogging. Well, okay, I had been posting regular personal stories or updates online for years when I discovered what I was doing was blogging only I wasn’t doing it on a blog.
So, I added blogs to a handful of websites of my own and learned that in order to keep those traffic cop search engines busy – and more importantly, functioning to their best ability – I needed to keep blogging. In my world I see the internet as a monster that requires regular feedings. The more you feed it, the more it warms up to the diet you are offering.
Going Full Time as a Writer
I launched a freelance writing business out of my home in January 2014 with a laptop, pen, notepad, lamp and a desk. I was borrowing an open wifi signal in the neighbourhood thinking I could possibly churn out blog posts for others who were too busy to do it for themselves. I quickly discovered guys like me are ghostwriting a vast majority of the blogs online.
The handful of regular clients I am writing for now use me to write web content for their website projects. I can do that for you, too! Sorry, I saw an opportunity for a plug and since I have 38+ years of marketing/media experience under my belt, I jumped at it. The truth of the matter is that I write a lot about a lot of different subjects.
I have assumed the personas of men younger than myself selling hiking gear to elderly men selling health care products. I have also been a woman selling shaving gear. That’s the beauty of the internet and blogging. If you do it right, you can be just about anyone building the trust of visitors to your website.
Moving Into Products
What I have added to my freelance writing projects is eBooks. They scared me at first as much as the idea of the internet did so many years ago. What sold me on it was coming to the realization that I wasn’t going to be writing and publishing digital novels. I was going to write and publish smaller books of reference material.
Say you have a food blog with tons of tips, recipes and other good stuff. You could easily spin that into an eBook. The thing that attracted me most to eBooks was that it gave me access to a whole different audience than what was already checking me out plus, it gave me another outlet to cross promote my other products.
Everyone Else Has One
Five eBooks into it in under two years and someone else pushed me to start podcasting. This was right up my alley as I had spent 21+ years in Broadcasting. I knew I had the voice for this but it scared me like the internet once did. I feared I would need to have a swanky sound booth and tons of recording gear. Was I ever wrong.
I record podcasts weekly with a small handheld memo recorder. What the podcast channel has done for me is the same thing the eBooks have – access to a different audience and another place to promote myself and my products. Are you seeing some kind of pattern here? It is not hard to do any of these things once you try them.
My home-based business is called Looseink Freelance Ninja. The podcast channel is Ninja On The Loose. If you think you need to get your brand out there to a wider audience, I can give you some help. Stalk me online first to see if we’re a good match and if you like what you see/read/hear then let’s talk.