This is a very common question that I receive. There are usually several ‘subscribe’ buttons on websites.
Lets identify each and when and how they should be used.
These are the icons that are commonly misunderstood:
Email @ Sign
A link to a contact form. Easy enough.
This would mean to sign up for a newsletter via email, or a feed via email. (see RSS below to understand feeds)
Although it may look unconventional, this is a feed link.
It will link to the site’s feed which is an easy-for-machines-to-digest version of the content. To our eyes, the RSS feed will look like jumbled English. That is why we usually use a “Feed Reader”.
Lots of blog readers use Bloglovin’ or Feedly. However, since most people don’t know how to manually grab a feed and insert into their reader, we offer our readers an easier way – Feedburner.
Feedburner is a feed-gatherer (my word). It grabs our feed, and delivers it to our reader’s feed reader in whatever format they like. So this symbol:
If you want to offer bloglovin as an easy feed reader, use this symbol: