Whats the difference between newsletter subscribers and email subscribers on my blog?

This is a very common question that I receive. There are usually several ‘subscribe’ buttons on websites.

Some of them include:

Lets identify each and when and how they should be used.

These are the icons that are commonly misunderstood:


Email @ Sign

A link to a contact form. Easy enough.

Envelope Symbol

This would mean to sign up for a newsletter via email, or a feed via email. (see RSS below to understand feeds)


 RSS Symbol

Although it may look unconventional, this is a feed link.

It will link to the site’s feed which is an easy-for-machines-to-digest version of the content. To our eyes, the RSS feed will look like jumbled English. That is why we usually use a “Feed Reader”.

Lots of blog readers use Bloglovin’ or Feedly.  However, since most people don’t know how to manually grab a feed and insert into their reader, we offer our readers an easier way – Feedburner.

Feedburner is a feed-gatherer (my word). It grabs our feed, and delivers it to our reader’s feed reader in whatever format they like. So this symbol:

If you want to offer bloglovin as an easy feed reader, use this symbol:

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  1. Hi,

    I can’t understand. I’m sorry.
    By the way, I feel like you can help me answer the question in my mind.

    I am building my own website. I will sell plants. I’m wondering if I will use subscribe to my website through email or should I use Newsletter instead to sound good.
    FYI, I’m not a blogger. I will just use it to inform/remind those who got interested.

    Thanks for your help.

  2. Oh, I’m sorry, I have given you the wrong Website.

    By the way, please disregard my question earlier. I realized we are using different platform.

    Thanks for your time.

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