Google Analytics Version 4 (GA4)

When to Migrate to GA4

Google Analytics Version 4 (GA4) will be the default pretty soon. Next June 2023, the GA3 will stop working. You are likely using GA3 – or “Universal” analytics currently. A few weeks ago Google began sending notices to prompt a migration.

Migrating to GA4 early is a really good idea. We will not remove GA3 – when we ‘migrate’ you to GA4. In reality – we are adding GA4 to your site. We recommend you run them both for six months and then turn off GA3. This will allow you to have seamless tracking and reporting of your stats.

How to DIY Migrate to GA4

This is the best overview for migrating from one to the other. Basically you will need to:

  1. Create a GA4 property
  2. Create or integrate Google Tag Manager
  3. Create data streams
  4. add event-tagging plugin to your site
  5. add GTM container to your site
  6. convert UA tags to GA4 tags
  7. add users

Do NOT erase GA3 from your site. The goal is to leave both of them running for at least 6 months – to give you some reliable data and reports.

What is Different from UA to GA4?

The metrics will look different – and we’re finalizing some articles to explain the difference.

Google has some good comparisons here although the language is quite technical. But you will get the gist.

For example, one of my favorites is the “Bounce rate” in GA3 vs. the “Engagement rate” in GA4 – such a good change!

Done for You Migration to GA4

We are offering a done-for-you service, prioritizing our maintenance clients. Those maintenance clients with a Growth or Business account will receive $20 off this installation.

The total fee is $199.

There are a few things that we cannot do in this package including:

  • cross domain scripting
  • ecommerce measurement
  • google ads conversions

Covered in the GA3 to GA4 Package:

  • Create GA4 property (while keeping GA3 working)
  • Create/integrate Google Tag Manager account
  • Add GA4 to GTM
  • Enable enhanced data collection
  • Add custom events for internal link tracking, menus, buttons and forms (up to 1 hour)
  • Create Custom Dimension for reporting
  • Test signals

Ready to Order?

If you have questions or need a custom package, feel free to reach out to the support team at

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Add Cathy Mitchell to your GA Account

Add to your Google Analytics account.

  1. Sign in to Google Analytics.

  2. Click Admin, and navigate to the desired account/property/view.

  3. In the Account column click Access Management

  4. In the Account permissions list, click +, then click Add users

  5. Enter for the user's Google Account

  6. Select Notify new users by email to send a message to the user. 

  7. Select Administrator for permissions.

  8. Click Add.

Add Cathy Mitchell to your GTM Account

Add to your Google Tag Manager Account (GTM)

  1. Click Admin.
  2. In the Account column, select User Management.
  3. Click (+) (Blue button)
  4. Select Add new users.
  5. Enter
  6. Set Account PermissionsUser is selected by default. Select Administrator.
  7. Click Invite. Each invited user will receive an invitation to use the container.
Add an Admin User to your WordPress Site
  1. Log in to your WordPress website. When you're logged in, you will be in your 'Dashboard'.
  2. Click on 'Users' tab on the left-hand side.
  3. Click 'Add New'.
  4. Fill out the form with username and email:, leave the password blank and set the role to Administrator. 
  5. Click 'Add New User'.
  6. Cathy will receive the email notification and set up a new password.

Fee for GA4 Integration

There is a one-time fee of $199. If you have any questions just contact us!