Google Analytics Version 4 (GA4)
When to Migrate to GA4
Google Analytics Version 4 (GA4) will be the default pretty soon. Next June 2023, the GA3 will stop working. You are likely using GA3 – or “Universal” analytics currently. A few weeks ago Google began sending notices to prompt a migration.
Migrating to GA4 early is a really good idea. We will not remove GA3 – when we ‘migrate’ you to GA4. In reality – we are adding GA4 to your site. We recommend you run them both for six months and then turn off GA3. This will allow you to have seamless tracking and reporting of your stats.
How to DIY Migrate to GA4
This is the best overview for migrating from one to the other. Basically you will need to:
- Create a GA4 property
- Create or integrate Google Tag Manager
- Create data streams
- add event-tagging plugin to your site
- add GTM container to your site
- convert UA tags to GA4 tags
- add users
Do NOT erase GA3 from your site. The goal is to leave both of them running for at least 6 months – to give you some reliable data and reports.
What is Different from UA to GA4?
The metrics will look different – and we’re finalizing some articles to explain the difference.
Google has some good comparisons here although the language is quite technical. But you will get the gist.
For example, one of my favorites is the “Bounce rate” in GA3 vs. the “Engagement rate” in GA4 – such a good change!
Done for You Migration to GA4
We are offering a done-for-you service, prioritizing our maintenance clients. Those maintenance clients with a Growth or Business account will receive $20 off this installation.
The total fee is $199.
There are a few things that we cannot do in this package including:
Covered in the GA3 to GA4 Package:
Ready to Order?
If you have questions or need a custom package, feel free to reach out to the support team at [email protected].