The problem is that we need emails to really be in control of when we can initiate a conversation instead of waiting around for readers to stumble upon our website. So how do you get emails without being annoying? I hate to say it – but – yes – “provide value”. You’ve heard it a million times, yet it’s still so true. The goal is for the reader to say, “Really? That’s free?!? Yes please!”[clickToTweet tweet=”The goal is for the reader to say, ‘Really? That’s free?!? Yes please!'” quote=”The goal is for the reader to say, ‘Really? That’s free?!? Yes please!'”]
One of the best ways to get that, “Oh my goodness – YES!” response, is to provide relevant content upgrades. These are things that are unique to that post or series of posts. It adds to the discussion at hand. I have provided printable calendars on 2017 planning posts; theme review guide on a DIVI Review Post. Those two did really well. These individual upgrades are more relevant to the reader than your global every day freebie(sidebar or footer ones).
Today, I’ll show you how to use ConvertKit forms to add those signups, with unique freebies, to any post. In fact, you can put the ConvertKit form into the beginning, middle or end of any post or page![clickToTweet tweet=”you can put the ConvertKit form into the beginning, middle or end of any post or page!” quote=”you can put the ConvertKit form into the beginning, middle or end of any post or page!”]
In ConvertKit, on the landing page, scroll down. Create or copy an existing form.
In your new form, under settings tab (see screenshot below), Incentive Email, upload your new relevant and “Yes please!” content upgrade.
Under the Settings tab again, navigate to “Embed”, select “WordPress” and copy the shortcode in red. See this screenshot for an example:
In your dashboard, navigate to the Plugins tab. Click “Add New”. In the keyword area, type “WP Convertkit”. Only install the ConvertKit plugin by ConvertKit. Then activate it.
To configure the plugin, you’ll need the ConvertKit API Key and API Secret. These are just 2 strings of numbers and letters that we need to copy from your profile in ConvertKit.
Find the Key & Secret under Profile here:
And paste those strings, into Settings -> ConvertKit screen like this:
All that’s left is that you paste that shortcode into your post, like this:
You can put that shortcode into the post on any line – top or bottom or anywhere in between. It can also be used more than once.
These shortcodes are much harder to mess up than embedding code into the text editor. If you want to include a form into the sidebar, simply use the widget provided by the plugin.
And for you fine folks, this checklist (1) and worksheet (1) will help you optimize your signups for 33% higher engagement and check your posts for the best user experience – which leads to higher signups! So why don’t you take a peak at THIS content upgrade? 🙂[convertkit form=4948169]