Clean your email list

If you have a list, you must clean it up every year or so. The list should have only those who have opened an email from you within the last 6 months to a year. The time frame depends on how frequently you send emails and your type of service.

If you sell a seasonal product – Christmas Trees – do not delete everyone who hasn’t corresponded with you over the summer.

To delete ‘inactive users’ is different in each email provider.

  • In Mailchimp, you can create a segment of users who haven’t opened or responded to emails within a certain time period. Then you can bulk-delete those users.
  • In ConvertKit, you can segment users by those who haven’t opened an email since — date. Then delete all those users.