If you have some posts, you’re clear on your topic and your audience is growing, cornerstone content will do two things:
Done correctly, cornerstone content provides authoritative, relevant and timely coverage of a topic.
You’ll want to have your keywords researched. In this video I explain the principles for finding your keywords, along with 3 tools to use (& screen cast to show you how to use them!)
Once you have your keywords all laid out – it’s time to get to work on your first piece of cornerstone content! Here’s the quick version of creating the page and everything that should be on it. Use best practices and the same tone and style that you always do. Just make it better and more complete.
The goal of cornerstone content is to great the go-to guide in your niche!
As time goes on, you will add to this page. Things like:
Add links to this page from:
Make this page the hub from which the other information can be found. This is your ‘wikipedia’ article for this topic. Copyblogger did a great infographic that sums up cornerstone content nicely:
Grab the keyword worksheet here:[convertkit form=5033245]