Cornerstone Content

If you have some posts, you’re clear on your topic and your audience is growing, cornerstone content will do two things:

  • increase your visibility to search engines
  • generate referral traffic

Done correctly, cornerstone content provides authoritative, relevant and timely coverage of a topic.

Step 1: Keywords

You’ll want to have your keywords researched. In this video I explain the principles for finding your keywords, along with 3 tools to use (& screen cast to show you how to use them!)

Click Here for the Worksheet

Step 2: Content

Once you have your keywords all laid out – it’s time to get to work on your first piece of cornerstone content! Here’s the quick version of creating the page and everything that should be on it. Use best practices and the same tone and style that you always do. Just make it better and more complete.

The goal of cornerstone content is to great the go-to guide in your niche!

As time goes on, you will add to this page. Things like:

  • a Pinterest board
  • IG feed
  • the latest posts

Step 3: Links

Add links to this page from:

  • social media
  • other blog posts
  • friends’ blogs

Make this page the hub from which the other information can be found. This is your ‘wikipedia’ article for this topic. Copyblogger did a great infographic that sums up cornerstone content nicely:


11 Essential Ingredients Every Cornerstone Content Page Needs [Infographic]


Grab the keyword worksheet here:

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