Keep Content Fresh & Relevant

Your content needs to be so good that others read it and big sites link to it; the bounce rate is lower and people engage with the content through comments or sharing.

When your content is the most popular, this demonstrates to Google that this is a really good answer to the question. Here are some tips to keep your content fresh and engaging.

  • Refresh old content – keep revised and relevant.
  • Remove the date from the links (check to make sure links don’t break)
  • Post regularly, post often (keep your audience interested and engaged).
  • Link to related content.
  • Include a Call to Action
  • Use social networks (and Google Plus).