Why no one reads your newsletter
Why are people not opening your emails? Let’s assume they did, at one time, express an interest and sign-up. So why the change of heart? Are you doing something wrong?
Here are a few common reasons. These are the what NOT to do’s.
- emails are not helpful – all yucky promos
- they aren’t authentic – just boring business voice
- there is no structure – or stories = boring
- there is no call to action – or a wimpy one
- there is no consistency – who is this again?