Why is it when I search for my keywords I am ranked #1, but when my husband searches, I’m #4?

This is because our searches are personalized for the things that we typically look for. Google is a really great search engine. It’s the one that we use, at WP Barista. Why? Because it’s awesome – and accurate! To be that great of a search engine, Google takes into account a TON of factors in its results.

If you want impersonal results, use the Incognito tab in Chrome or a proxy server online.