Which Social Media Networks are Worth Your Time?

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Have your stats helped you get more pageviews/sales?

Reacting to these stats properly can jumpstart your traffic; assist in engagement and get more sales. So far we’ve covered:

Post 1 – Which pages are the most popular

Post 2 – Where are most visitors coming from?

 

Is Social Media Worth My Time?

When it comes to social media there can be so much confusion. Which networks should you join? How much time should spend on it? How many should you join? How do you find if your readers are there? How do you find your potential audience?

With all the tools, and training and time – is it worth it? Am I actually converting any of those visitors into clients/customers?

On which social media networks is your audience?

It IS important to know where your clients are. You don’t need to spend any time in a place where your clients are not. This video will help you find where the most website visitors are coming from.

If you followed along with the video, you should now know what networks are the most popular with the audience you already have.

You can start building from this list – pick the top two or three networks.

Actually, lets back up one before that. What is your purpose for social media? If you need clients – yes spend time only where they are. Choose the top one or two networks and spend your time there.

But do you need to spread a message? or increase brand awareness? Choose three or four that you are working on this month. Lets go with those and see what happens. 

The best results from social media marketing come from experimenting, reviewing results, and adjusting your plans.Click To Tweet

Consider Automating Your Social Engagement – to a point

Secondly, there are a lot of tools to help you maximize your time on social networks – creating a lot of systems that can be automated with a few minutes each week or a couple hours a month.

  • BufferApp: automates posting, including messages and photo to Twitter, Pinterest, Google Plus, LinkedIn and Facebook
  • Tweepi Cleans out the twitter peeps who no longer post or who are spammers; helps you follow the peeps you want to.
  • HootsuiteOrganize lists & hashtags making it easier to engage with those you want to; schedule updates;
  • Latergram.me: It is against Instagram policy to auto-schedule. This program allows you to schedule your posts; it sends them to your phone – photo, caption, hashtags and all
  • TrackGram (from Android Market): delete those instagram users who follow & unfollow to increase their follow lists
  • BoardboosterCleans out dead pins; schedules pins; prevents duplicates – fantastic tool!

Are visitors from Social Networks buying/clicking?

In order to get measurements of how many people took an action on your site, you need to set up a goal in analytics. Click here for: How to set up a goal in Google Analytics.

Once your goals are set, give yourself a week to spend time in your target social media networks. And then go back to the reports and view the reports – using the instructions in the video above.

Now you’re armed with the data you need to decide if social media is worth your time.

Is Social Media Worth Your Time?

In order to help you discover your most lucrative social media channels, I’ve created this worksheet. Simply download and complete for a good idea of whether or not social media is worth your time.

Step 2

Email automation welcome series worksheet

Step 1 is to create the Convertkit Form, step 2 is to create the welcome series! Here's the how-to.

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