How to hire a designer for your blog

Many business owners think they can’t afford a professionally designed Web site, and that simply is not true… A well-designed Web site can bring you a many-fold return on your investment. You can’t say that about too many other collaterals. ~ Tim W. Knox, www.Entrepreneur.com

The goal of the website is usually two fold.

  1. a website should attract an audience and therefore sales
  2. a website should further the brand and educate

Before hiring, compose your answers to these questions:

  • What is the purpose of starting a website?
  • Who is my target audience?
  • What content do I need to provide?
  • What is my competition doing?

Types of designers

There are different kinds of website creators: graphic artists, website developers and internet marketers.

They all bring unique strengths to the table.  A small business will want to find a website creator that has some skill in all areas to produce a site that:

  • creates a positive and easy user experience
  • magnifies your brand
  • converts visitors to customers

Evaluate your preferred designer.

  • Does the designer ask questions about your business?
  • How well does she listen to your ideas?
  • Is there a planning process in place?
  • Is the website copy and/or graphics included?
  • Who retains copyright?
  • Will they provide editable source files on completion?
  • Is training or maintenance included?
  • What is their time frame for a completed site?
  • What do they know about SEO?
  • Do they handle web hosting or domains?

After the Interview:

Look at past work – is there a variety of websites representing different styles?
Speak to past clients – how smooth was the process?

How much does a website cost?

The website is an investment that should pay off rather quickly.  Look for someone who can handle the project management and is a good communicator.  Expect to pay from $65 – $125/hour.  A 10 page website will usually cost $2,500 – $3,500.  If you add email, shops, logo design and SEO services, expect a higher price.

Our templates for WordPress, without any content, starts at $1600.