The fact is, most bloggers will not make it assuming “it” is full-time income.
Succeeding at blogging is a rare and beautiful thing. It’s just a fact that there are millions of blogs. And nearly all of them are read by a handful of friends and relatives.
Who makes $$$ in advertising revenue? Who turns it into speaking gigs or gets picked up by publishers? Who can afford to leave the day job? Who really succeeds?
When I think about everyone that has made it blogging, it is abundantly clear they have 4 similarities.
If I ask, “Who do you write to?” or “Who is your audience?” The successful blogger will always know the answer. Articulating the answer is sometimes more difficult if they haven’t been through a million seminars on SMART goals and elevator speeches.
Another glaring similarity is that they always know what they’re writing about. And they are always passionate about that topic.
The ones who write about whatever makes money will fail every time. I have seen it time and time again – there must be personal investment into the topic. The logical side of me can’t really put a finger on why, but it’s definitely a factor.
The bloggers that succeed started with a circle of influence, even a small one.
Some examples that I’ve seen:
If you have an audience, whether church, friends, family or social media profiles, you have a circle of influence.
There is one caveat here – if you have all the other factors in your favor, especially the talent, but do not have people that hang on your every word, it’s still possible to make it. But there is usually a significant building period.
This one is non-negotiable. If you are not a great writer, you will not get very far with your new blog. And you will definitely not make full-time dollars from writing a blog. Period. The End.
Can you learn this talent? Sure, maybe. But I think you need to have a certain je ne sais pas, and then build on that to become a GREAT writer. The great writers are the ones that can leave their day jobs.
You can have an audience, a passionate message and the talent to write like Charles Dickens, but if you don’t put the investment into the blog you will fail. And I am not talking about money.
You absolutely must be consistent – whether it’s once a week or 5 days per week – consistency matters.
You must write your best stuff. Successful authors are continually striving to be better. This takes personal investment.
You must build your audience – on marketing, social media, any connections at all – online or offline. You must learn how to do this and spend the time doing it. This is a huge time investment.
Financially – you need a domain name that you stick with. These are $10 from GoDaddy. You should start on your own if possible. By this I mean your own hosting and your own website. But if you need to go to wordpress.com because its cheaper, that’s fine. The most important thing is that you start.
It’s more important that you start than that your site looks pretty. Craigslist? Not pretty. But pretty darn popular. Facebook? Not at all that nice to look at. But we all use it. Ebay? Etsy? Pretty is in the eye of the beholder; and just a perk. It is not necessary to succeed at blogging.
These four: goals, influence, talent and investment. And the greatest of these is talent.