Google recently announced that “mobile friendliness” will be expanding as a ranking signal. This change is coming April 21, 2015 (the day after my 40th. Related??)
We refer to this as responsive web design. Responsive design is defined as working on a mobile device (not just a cell phone). It should look like this:
To check if your site is mobile friendly, just “restore down” the browser you’re reading this in. Then, drag the width left and right to see it shrink.
A lot of you have installed Mobile Plugins to make your site mobile friendly – plugins like WP Touch or WP Mobile. These plugins will react to the user’s device to present a mobile theme but they are NOT responsive.
Mobile themes and responsive themes are different!
Mobile themes detect the user’s device/cell phone and display a theme.
Responsive themes detect the width of the screen and display the site within those parameters.
The difference is HUGE. When company XYZ puts out a new size of mobile device, your responsive site is fine – the mobile site, not so much.
Test your sites by pulling that browser window across! Let me know if you need help transforming your site!
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Looking at email marketing? Don’t forget a welcome series – folks are 4x more likely to open the first email than any other email that you send! Enter your email and we’ll send you to our custom AI Agent that will help you craft five highly converting emails in a welcome series! Then see this post for the tutorial.
Cathy Mitchell
Single Mom, Volunteer, Lifelong Learner, Jesus Follower, Founder and CEO at WPBarista.