2 Free Tools for Keyword Research

Choosing the right tools for keyword research is the first step to beginning your keyword optimization. No matter how much you optimize, if you choose the wrong keyword you won’t get you results.

So this is step one to learning search engine optimization. And we are using two tools that are free to use. Happy optimizing!

1. SE Ranking

SE Ranking is a great keyword research tool to find out which keywords your site already ranks for. In the free Competitive Analysis Tool, enter your domain name. It will show you a list of keywords, your position in Google, and whether you’re moving up or down in search results.

You will need to create an account and use the trial to get these results. Make note of all the keywords that might want to rank for – copy these into a spreadsheet. While using free tools, spreadsheets will be your friend!

Review the list carefully and make note of the keywords that are performing well – especially the ones you want to strengthen even more.

2. Ubersuggest

Ubersuggest is a free tool that helps you evaluate keywords before you commit to them. It shows you how often a keyword is searched (search volume) and how competitive it is (SEO difficulty).

To use Ubersuggest, type in a keyword you found in step 1, and look at the data. Ideally, you want a keyword with a high search volume and a competition score under 0.5.

The lower the competition on the keyword in question, the easier it will be to rank in search engines. But don’t choose something so low that there are zero search volume!

Once you have your keywords researched, then you start optimizing your page! Make sure it is clear to the reader and to any robot scanners, that this page is about that keyword. Add it to your title, description, a header or two. Maybe within the content. Just be sure it is clear and written for humans – NOT robots.

Let me know how you get on with these 2 free tools for keyword research!