Google’s new Site Reputation Abuse Policy targets practices like “parasite SEO”. Parasite SEO is where third-party content exploits the authority of domains to manipulate search rankings.
The policy penalizes sites hosting irrelevant or low-quality content, regardless of their level of involvement, including white-label and affiliate agreements. This initiative aims to stop reputable domains like Forbes from ranking for pet food and everything else under the sun.
Here are the key takeaways for bloggers and Affiliate marketers about Google’s Site Reputation Abuse actions.
Focus on Relevant, Original Content
Ensure all content aligns with your blog’s primary focus and audience. Affiliate or sponsored material, if categorized as ‘off topic’ by Google, risks penalties. Create original, high-quality content to maintain your blog’s credibility and SEO health.
Work with sponsors to ensure that your article is true to your writing style and content. Do not copy/paste large sections – even if they ask you too. You’ll need to negotiate to protect your reputation on Google.
Audit and Protect Your Domain’s Reputation
Regularly review your site’s content, looking for anything that might exploit your domain authority. AKA- off topic. Each page or post is measured for relevancy against the entire site. Keep your affiliate content relevant to your audience and usual topics.
This is a good move by Google in the right direction. Just don’t get caught posting white labeled, or off topic content just for the revenue.
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Cathy Mitchell
Single Mom, Lifelong Learner, Jesus Follower, Founder and CEO at WPBarista.