Here are the questions and the conversations this week surrounding SEO and blogging – specifically a href tags and img tags. How many of you are asking the same question? It goes something like this, “Just so I am clear. It is OK for an image to be linked to Attachment Page, Custom URL or None? Just not Media? It is all so confusing and there is so much conflicting information.” ~ Real Client, Real Frustration
SEMRUSH Image Linking Warnings
In the above conversation, she was referring to an SEMRush report with a If you subscribe to SEMRush you will get a report of regular scans of your pages and posts. If you have your images linking to anything you get a list of urls and a warning. The warning looks like this:
This is saying that if you link your images to itself (a media file like .jpg) google might get confused. *insert shock face*
We already know that we shouldn’t link our images to the attachment page – it is a page with solely the title, sidebar, footer and image. That doesn’t have a lot of quality content, right?
The other options provided natively, in WordPress, are “none” or “custom”.
What SEMRush is saying is that if you have an image – it should have no links or at least link to a content-rich source (like a related blog post).
Should you change all 6000 image links for SEO?
*Climbing on my soap box*
That is ridiculous. Google isn’t ‘confused’ by image links (media files)! Lol
It is pretty simple. The link goes to .jpg or .png if it is a media file.
My advice for image linking and SEO?
They’re obeying the letter of the law instead of the spirit of the thing.
And the CMA
Do we do SEO Audits?
Ironically, yes. But only for best practices! We will help you find keywords and dig into analytics, find your competition, improve your content, find ways and places to collaborate and improve authority… it is NOT about conforming your posts into a formula. If there is a formula, google will find it and get rid of it. It doesn’t want a formula keeper, it wants the best result for the searcher. If you want more information you can contact me, but please read this in its entirety first << That IS optimization in a nutshell.