Its a big job to start a website but we all know that a business needs an online presence. The following quiz will help you determine if you can start up the site on your own, or if you will need to hire help.
Start a Website On Your Own
1. Are you going to be selling website design and/or development services?
If the answer is yes – then build away!
2. Would your time be better spent doing something to profitably affect your bottom line?
If the answer is yes – then its time to hire!
Many business owners think they can’t afford a professionally designed Web site, and that simply is not true. While the old adage “You get what you pay for” is never more true than when applied to Web site design, having a professional Web designer do the work for you is money well spent. A well-designed Web site can bring you a many-fold return on your investment. You can’t say that about too many other collaterals. ~ Tim W. Knox, www.Entrepreneur.com
The goal of the website is usually two fold. One – we start a website to gain more visitors and sales. Two, we start a website to further our brand and educate. Before you think of hiring someone, you’ll need to be able to answer these questions:
- What is the purpose of starting a website?
- Who is my target audience?
- What content do I need to provide?
- What is my competition doing?
Start a Website with a Pro!
There are different kinds of website creators: graphic artists, website developers and internet marketers. They all bring unique strengths to the table. A small business will want to find a website creator that has some skill in all areas to produce a site that:
- creates a positive and easy user experience
- magnifies your brand
- converts visitors to customers
During the Interview:
After the Interview:
How much does a website cost?
The website is an investment that should pay off rather quickly. Look for someone who can handle the project management and is a good communicator. Expect to pay from $65 – $125/hour. A 10 page website will usually cost $2,500 – $3,500. If you add email, shops, logo design and SEO services, expect a higher price.
This article is the third in the Start a Website series. Next we’ll cover selecting the software: Blogger, WordPress, Website Builder and more. Click on the next article: